“Vision is the art of seeing what is invisible to others.” -Jonathan Swift
Walt Disney flew over hundreds of acres of swamp and orange groves, but saw a Magic Kingdom.
Michaelangelo looked at the ruined block of marble and saw The David within.
John Lynch spent the last pick in the 2022 draft on a quarterback. That year’s Mr. Irrelevant Brock Purdy led his team to the NFC Championship Game (unable to play in it due to injury) and then to The Superbowl in his second season. Lynch saw something in Purdy that 31 other teams missed, much like 31 teams had missed out on Tom Brady two plus decades earlier.
How many innovators have created entirely new categories and fortunes by seeing what others couldn’t and then bringing it to fruition?
Envision that future, then build it so that others can see it.